Digital Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM). SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
To understand what WhatsApp Marketing Campaign is, the first thing you need to comprehend what WhatsApp Marketing is, how it works and what its powers are. Simply describing then WhatsApp is a free mobile app that utilizes the internet connection of your phone and allows you to chat, call and video call with other WhatsApp users, without any SMS or calling charges. It also allows you to share files and images as per your need and convenience. The reason why businesses should incorporate top WhatsApp Marketing Campaign Strategy in their marketing campaigns is its power, interactive nature, great convenience, personal touch and effective applicability.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.To understand the true meaning of SEO, let's break that definition down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
We offer complete WordPress website design and development that includes branding, search engine optimization, and a focus on visitor conversions. While we use technology and code, we focus on the customer journey and the user experience. Our web design projects start at the search engine results page and migrate through content and call to actions. We want to help to help you create a digital transformation that is focused on your customer, their experience, and how this journey delivers revenue and ROI to you and your organization. From a simple brochure website to an advanced e-Commerce solution with an integrated forum or membership website, we can create the ultimate solution to meet your marketing goals and objectives. If you have something unique you’d like to create, we’ll produce a customized solution that can include custom post types, taxonomies, APIs, and/or plugins designed and coded specifically for your project requirements. All of our custom website design and development projects follow a structured process that helps us execute your project on-time and on-budget. Each project is lead by a dedicated project manager, who will coordinate a project team that includes an SEO expert, graphic designer, content manager, and a front and backend coding team. We’re strong believers in the benefits of search engine optimizations, so we’ll make sure SEO is an integral part of your project. From competitive research and keyword selection, to site mapping and on-page optimization, we’ll help create a website that attracts search engines and encourages users to convert into leads, sales, and revenue.